Hotel branding studio in Singapore — XY Branding & Graphic Design
The Singapore office is the studio's branding arm — XY Branding & Graphic Design. We develop brand identity, naming, graphic systems and editorial direction for new hotel brands and branded residences, often in support of the interior projects the studio designs from Shanghai and Dubai.
Why Montaigne in Singapore
Sectors we serve
Singapore — the brief
Singapore is where the studio's brand work lives. Hospitality interiors and brand identity are inseparable for new hotel brands — a new operator coming to market needs a name, a logo, a typographic system, signage, collateral, and a website that read as one voice with the building.
Holding both disciplines in-house — interiors in Shanghai and Dubai, branding in Singapore — means the brand book is not handed to us late. It is co-developed alongside the architecture, and the interior carries the brand because the same studio wrote it.
