hotel branding singapore

Hotel branding studio in Singapore — XY Branding & Graphic Design

The Singapore office is the studio's branding arm — XY Branding & Graphic Design. We develop brand identity, naming, graphic systems and editorial direction for new hotel brands and branded residences, often in support of the interior projects the studio designs from Shanghai and Dubai.

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The studio

Why Montaigne in Singapore

20+ years, three cities

Founded in Hong Kong in 2011, headquartered in Shanghai, with offices in Dubai and Singapore. The studio has worked across China, the Gulf, and beyond for two decades.

Founder-led, not delegated

Cathy Wang reads every project herself. The team behind every drawing is the team you meet in the first conversation.

Quality, accuracy, speed, aftercare

Four standards we will not negotiate. Drawings that build cleanly, finishes that hold up, deadlines that we meet, and an aftercare line you can call.

Sectors

Sectors we serve

Service

Hospitality interiors

Service

Luxury residential

Service

Commercial and workplace

Local context

Singapore — the brief

Singapore is where the studio's brand work lives. Hospitality interiors and brand identity are inseparable for new hotel brands — a new operator coming to market needs a name, a logo, a typographic system, signage, collateral, and a website that read as one voice with the building.

Holding both disciplines in-house — interiors in Shanghai and Dubai, branding in Singapore — means the brand book is not handed to us late. It is co-developed alongside the architecture, and the interior carries the brand because the same studio wrote it.

Common questions

Frequently asked

What is XY Branding & Graphic Design?

XY is Montaigne Design's branding studio in Singapore. We develop brand identity, naming, graphic systems, signage, collateral, and editorial direction for new hotel brands and branded residences.

Does XY work independently of the interior studio?

XY can work independently, but most commissions arise alongside interior projects. When the studio designs a new hotel, XY develops the brand identity in parallel — so the interior and the brand speak with one voice.

What kind of projects does the Singapore studio handle?

Hotel brand identity, branded residence naming and positioning, graphic systems for hospitality operators, signage and wayfinding, editorial direction, and collateral design.